The Problem
Pain points JUST FEEL is solving in Hong Kong
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Students
Teachers
Schools
Parents
32%
Students show severe levels of
anxiety and depression.
60%
Teachers agree
that their schools lack SEL.
97%
Teachers want to get more support on dealing with students’ emotional problems.
68%
Parents get into an argument with their children more than 3-4 times a week. Half of them argue almost daily.
HKFYG (2017). 情緒教育教師意向調查
Hong Kong Paediatric Foundation (2017). 香港兒童健康施政 20 年點評及學生和家長生活狀況調查
Model of Intervention

A Preventive and Fundamental Approach
Students learn to express feelings and needs from an early age, which prevents them from suffering from more severe mental health problems
A Holistic Approach:
Empower Parents & Teachers
We empower teachers and parents who have the greatest influence on students’ growth, to bring a wider scope of impact to the emotional well-being of students

OUR THEORY
OUR THEORY:
COMPASSIONATE
COMMUNICATION

"Compassionate Communication," also known as "Nonviolent Communication"(NVC), emphasises the principle of "Connection Before Solution." Through a clear and simple four-step steps—Observation, Feelings, Needs, Request—it helps people express and understand each other's feelings and needs more clearly and authentically, thereby fostering healthy relationships and emotional well-being.
Compassionate Communication was developed in 1963 by humanistic psychologist Marshall Rosenberg. Today, it has been advocated in more than 65 countries. In 2003, UNESCO recognised it as one of the world’s most effective methods for nonviolent conflict resolution.
Two of the co-founders of JUST FEEL, Raymond Yang and Matthew Kwok, are certified trainer candidates of the Center for Nonviolent Communication (CNVC)
4-step model of Compassionate COmmunication
Observation
Feelings
Needs
Request

OUR THEORY
SOCIAL-EMOTIONAL LEARNING (SEL)
Social-Emotional Learning (SEL) is a clear and comprehensive learning framework that helps students step by step to understand and regulate their feelings, build positive relationships with others, and solve problems effectively.
JUST FEEL developed a localised SEL theory and curriculum framework for Hong Kong students, based on the theoretical framework of CASEL (Collaborative for Academic, Social, and Emotional Learning), literature reviews, field studies, and the integration of Compassionate Communication principles. This framework aims to help students enhance self-awareness, strengthen self-management, encourage them to express their feelings and needs, and apply effective communication skills to build relationships and resolve conflicts.
SEL has been developed in the United States for over 20 years and subsequently promoted worldwide, including Australia and Singapore. In 2016, the OECD (Organisation for Economic Co-operation and Development) highlighted the importance of social and emotional skills as tools to drive social progress. SEL plays a key role in equipping students with essential skills for the 21st century.
1. Objectively describe what happened without adding subjective evaluations or judgments.
2. Share your genuine emotional and physical feelings at the moment, instead of opinions or thoughts about the situation or others.
3. Identify the needs behind your feelings. Needs are the root cause of different feelings - Negative feelings often indicate unmet needs, while positive feelings reflect fulfilled needs.
4. Offer clear and practical suggestions that take into account the needs of both parties, instead of making demands.

Our Programme

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JUST FEEL
Compassionate School Programme
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JUST FEEL's "Compassionate School Programme" is the first initiative in Hong Kong to systemically promote "Social-Emotional Learning (SEL)" and "Compassionate Communication" in local schools. The programme adopts a prevention-based and evidence-based model, utilising a whole-school approach aligned with the Education Bureau's "4Rs Mental Health Charter" and the Values Education Framework. By integrating SEL and Compassionate Communication theories, the programme empowers teachers and parents to co-create Compassionate School Culture at schools, thereby enhancing students' sense of safety and belonging while systemically promoting their emotional well-being.






